Panic ensued, as they say, and United Airlines stock price plummeted 75 percent (down from $12.30 to $3 a share) before someone realized it was an old news story and things righted themselves. The stock rebounded to $10.92 a share by Monday's closing. But not before United Airlines contacted the Sun Sentinel and demanded the newspaper retract its (6-year-old) story.
I wonder how long before we see the Google spider being intentionally manipulated?
With web 2.0 there wouldn't even be a human brain in the publishing loop.